2020年开设了“全球传播与管理”本科留学生项目。项目学制4年，英文全称为Global Communication and Management，简称GCM；满足毕业要求的学生将被授予浙江大学学士学位（Bachelor of Arts, BA）。
全球传播与管理（GCM）专业旨在通过对中国在科技等领域显著变革的系统性理解，培养具有综合管理能力的未来企业家、领导者和政策制定者。专业注重学术研究的同时注重实践训练，学生将深入学习多个商业领域（管理、金融、会计和经济、各种沟通实践方面），同时有机会通过实习、案例研究和项目，将知识应用于现实世界，让学生探索感兴趣的专门领域，促进其个人和职业发展。同时也能够成为中国、祖国和世界之间的桥梁。
通过专业学习，学生将在毕业时获得以下能力：
• 精通财务和商业分析，为管理/解决复杂的社会问题奠定基础
• 培养有效的跨文化沟通技巧，适用于学术和职业环境。
• 学会跨多种主题进行批判性思考——以中国的实践经验培养一个信息丰富、独立的世界观。
全日制本科项目
4年基础学制
全英文教学/多层次汉语学习
课程学习/论文实践
复合型商学国际人才培养
应用型双语特色课程体系
一流教育资源与学习环境
卓越实习实践与发展通道
Hello Future Students & Colleagues! I’m excited to share a bit about our program, where we blend the academic learning with real-world experience through multidisciplinary learning modules/curriculums. Our goal is simple: to help you build a strong foundation in these key areas while also giving you the chance to apply what you learn through practical training and research projects. Whether it’s through practical internships or your final dissertation, you’ll have plenty of opportunities to dive deep into your interests and develop skills that will truly set you apart in the competitive marketplace. We invite you to join our community of innovators and leaders, lay the strong foundation for bilateral cooperation opportunities between China and your home country through the Chinese wisdom, unique China living experience and expertise gain through ZIBS. At ZIBS, you will embark on a path that will shape your future success and I can’t wait to see the unique paths you’ll take. Together with you, we will create a more sustainable and just society.
