Jaroslaw Marek Linka 博士现任浙江大学国际联合商学院（ZIBS）海纳学者，长期从事国际管理与市场营销研究。Linka 博士拥有超过25年的丰富职业与学术经验，曾任职于知名企业的市场部主管负责管理30多个国际市场的运营。此外，Linka 博士也曾在整个亚洲地区主导过众多咨询项目。他的国际工作经历还包括在戴姆勒-奔驰（德国）、罗伯特·博世（德国）以及LKW Walter（奥地利）等跨国企业任职。Linka 博士的学术与研究兴趣主要集中在国际市场战略、跨文化交流、全球品牌管理以及新兴市场的发展等领域。
教育背景
2023.07，北京大学，公共管理硕士（国家发展方向）
2021.02，波兰罗兹大学，管理与质量研究博士
1999.09，波兰罗兹大学，管理与市场营销硕士
1998.09，德国普福尔茨海姆应用科技大学，国际市场营销研究生文凭
工作经历
2025.09月至今，浙江大学国际联合商学院，海纳学者
2005.01–2025.08，Sole proprietorship J. Linka，创始人
2013.08–2020.12，波兰工业组织与管理研究所“Orgmasz”，高级研究专员
2002.10–2004.10，Pollena Ewa S.A.——市场部主管
1998.10–1999.02，戴姆勒-奔驰股份公司，销售部
论文发表
1. Relationship marketing in operation of Polish companies in the Chinese market [in] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Partnership in Marketing, Scientific Papers of the University of Szczecin, No. 558, Economic Problems of Services, No. 41, Szczecin, pp. 54–64. [Originally published in Polish].
2. Relationship marketing in a cross-cultural perspective - observation from the Chinese market [in:] Z. Zieliński (Ed.), Rola informatyki w naukach ekonomicznych i społecznych. Innowacje i implikacje interdyscyplinarne, Wydawnictwo Wyższej Szkoły Handlowej w Kielcach, Pitwin, Kielce, No. 3, pp. 161–170. [Originally published in Polish].
3. The role of face in Chinese relationship marketing -opinions from the Polish mangers working in China [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Buyer Behavior Yesterday, Today, and Tomorrow, Scientific Papers of the University of Szczecin, No. 594, Economic Problems of Services, No. 54, Szczecin, pp. 341–352. [Originally published in Polish].
4. The Chinese culture impact on the creation of marketing relationships [in:] Relational Aspects of Consumer Behavior, Scientific Papers of the University of Szczecin, No. 608, Problems of Management, Finance and Marketing, No. 15, Szczecin, pp. 99–113. [Originally published in Polish].
5. Success Factors of Small and Medium-Sized International Enterprises in the Chinese Market from the Perspective of Polish Direct Investment (Cultural Approach) [in:] Comparative Economic Research. Central and Eastern Europe, University of Łódź Press, Łódź, Vol. 14, No. 3, pp. 19–41. (co-author K. Iwińska-Knop)
6. The special role of interpersonal trust in marketing activities in the Chinese market [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Marketing in the Activities of Market Entities, Scientific Papers of the University of Szczecin, No. 662, Economic Problems of Services, No. 74, Szczecin, pp. 693–709. [Originally published in Polish].
7. Ethical dilemmas related to marketing activities in Chinese business environment [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Competitiveness and Image of Market Entities, Scientific Papers of the University of Szczecin, No. 710, Problems of Management, Finance and Marketing, No. 24, Szczecin, pp. 59–75. [Originally published in Polish].
8. The Cross-culture challenges in marketing relationship creation. Understanding Chinese Guanxi, Renqing, Lian, Mianzi, Xinyong and Xinren from the direct experiences of Polish managers (Beyond Hofstede's approach) [in:] Culture and Education, No. 5(98), 2013, p. 30- 63
9. Managing international brands in the Chinese market environment - translation and cultural aspect [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Selected Aspects of Marketing in Trade and Services, Scientific Papers of the University of Szczecin, No. 776, Problems of Management, Finance and Marketing, No. 31, Szczecin, pp. 79–93. [Originally published in Polish].
10. 波兰公司在发展中的中国市场的投资活动 Polish companies’ investment involvement in China’s developing market [in:] Poland–China Business Magazine, No. 1, pp. 10–13. [Originally published in Polish and Chinese].
11. New rural governance – opportunity or restriction on the public participation of rural women [in:] Acta Universitatis Lodziensis. Folia Sociologica, No. 68, pp. 81–91. [Originally published in Polish].
Books Chapters:
1. Relationship marketing - the perspective of two civilizations. On implications of guanxi for polish investors [in:] A. Piotrowska-Piątek (Ed.), Sectoral Marketing in Theory and Practice of Contemporary Organizations, WSEiP Press, Kielce, pp. 63–82. [Originally published in Polish].
2. Relationship management in the Chinese market context in the light of empirical research [in:] G. Rosa & A. Smalec (Eds.), Quo Vadis Marketing? The Consumer in the Light of Modern Communication Solutions, Polish Economic Society, Szczecin Branch, Szczecin, pp. 95–105. [Originally published in Polish].
3. Relationship marketing in a cross-cultural perspective - observation from the Chinese market [in:] Z. Zieliński (Ed.), The Role of IT in Economic and Social Sciences. Innovations and Interdisciplinary Implications, Wydawnictwo Wyższej Szkoły Handlowej w Kielcach, Pitwin, Kielce, No. 1, pp. 177–185. (co-author K. Iwińska-Knop)
Conference Papers and Presentations:
1. The Chinese culture impact on the creation of marketing relationships; Conference: Trends in Changes in Consumer Behavior on the Regional Market. 2010, Szczecin, Poland
2. Old and New Actors of Local Public Management. Examples of Rural Communes in Poland; The XXVII European Society for Rural Sociology Congress - Uneven Processed of Rural Change: on Diversity, Knowledge and Justice; 2017, Cracow, Poland (co-author M. Marks-Krzyszkowska)
3. Energy crisis. Threats and opportunities for Emerging Economies. Case of Poland, The 7th Forum On National Development, 2022, Beijing, China
4. International Brands Management in China: Translational and Cultural Aspects, The 5th International Academic-Research-Practical Conference: Entrepreneurship, Innovation, and Management in the Face of Instability and Global Challenges: Multicultural and Interdisciplinary Aspects. 2024, Lodz, Poland
研究方向
关系营销与关系
跨文化营销与管理
中国商业文化与礼仪
中国的品牌管理
中国的外国直接投资
授课情况
B2B营销管理：国际视角
跨境营销：文化、消费者与沟通
研究方法
获奖情况
波中商务理事会授予的波中合作领域最佳论文一等奖
德国、奥地利、中国政府以及美国李·艾柯卡基金会奖学金获得者
