Curriculum

  • Mandarin

  • Introduction to China

  • Communication Theory

  • Quantitative Methods in Communication Research

  • Media China: New Media and Society

  • Intercultural Competence

  • Qualitative Methods in Communication Research

  • Women, Media, and Chinese Society

  • Corporate Social Responsibility

  • Academic Writing

  • China's International Trade

  • China Marketing

  • Chinese Business Culture

  • China's Foreign Policy

  • China's Macroeconomic and Social Development

 

 

 

Academic Directors

HUANG Guangsheng

In this current age of globalization, experts in communication and management are highly sought-after worldwide. Accordingly, ZIBS has partnered with the College of Media and International Culture of Zhejiang University to launch the Master of Communication and Management Program for international students. This program offers not only in-depth knowledge of China but also a broad vision of the world. Our international students for this program come from around the globe. They develop cross-cultural communication skills, international perspectives, and entrepreneurship that position them at the forefront of innovation in the economic heartland of the Yangtze River Delta. Come join us on our journey of truth-seeking and innovation, which will equip you with an unparalleled understanding of China and help you to create a better tomorrow for humankind.                          

Jia Jia Lim

Welcome to MCM Programme in ZIBS! Choosing to do your Master of Communication and Management in information-rich and communication-intensive society like China is a decision well made. With ZIBS specialized courses in communication and management, you will get to integrate communication theories/strategies/technologies and management skills to address the real business problems by practically learning or internships with innovation Chinese or MNE companies. Also, in a classroom with students from diverse nationalities and expertise, I believe you will benefit from recognizing the differences exist between you and your peers by cultivating a sense of communication with understanding that help you winning in future workplaces and further promote a more inclusive society. Despite the global pandemic and the challenges ahead, your participation and contributions to the Master of Communication and Management programme and ZIBS will make this year another best year.