"Imbued with the passion for humanistic concerns, artistic creativity, and visionary leadership, the iMFA Program is co-founded by ZIBS and College of Media and International Culture (CMIC) at Zhejiang University. Our students will take academic and practice-based courses with faculty members from CMIC, while having the opportunities to choose business-related courses at ZIBS. We aim to create a unique learning experience that values both academic theories and hands-on practices, emphasizes media content production as well as managerial skills, and connects professional knowledge with the industry. We believe that our students will benefit from and thrive in the culturally diverse environment at the Haining international campus."