0571-87572750
shuoyan@intl.zju.edu.cn
Room 315, Zhejiang University International Business School
Yan Shuo is currently an Associate Professor and a Doctoral Supervisor at the Zhejiang University International Business School (ZIBS). She holds a Ph.D. in Finance from Bocconi University in Italy. She is a high-level talent in Shenzhen and an evaluation expert for the Policy Research Office of the Shenzhen Municipal Committee. Her main research interests lie in financial technology and behavioral finance, with a particular focus on how modern social media platforms (such as Weibo, LinkedIn, Twitter, Glassdoor, Reddit, Little Red Book etc.) discover, shape, and influence human behavior and capital markets. Her research has been published in top business journals, including Management Science (UTD24), Production and Operations Management (UTD24), and Entrepreneurship Theory and Practice (FT50, AGJ4*), and she has led several research projects, including those funded by the National Natural Science Foundation. In teaching, Yan Shuo has won the Special Prize and First Prize in the University-level Young Teacher Teaching Competitions multiple times, and she has also led two provincial-level teaching quality and teaching reform projects.
Education
2016.05 Ph.D., in Finance Bocconi University, Milan, Italy
2011.08 M.S., in Finance University of Amsterdam, The Netherlands
2009.06 B.S., in Finance Shandong University of Economics and Finance
Work Experience:
2026.02 – present Associate Professor, Zhejiang University International Business School (ZIBS)
2024.07-2026.01 Associate Professor, Southern University of Science and Technology
2016.07-2024.07 Assistant Professor, Southern University of Science and Technology
Representative Publications (UTD24 and FT50)：
[1] Shuo Yan, Shaobo(Kevin) Li, Daniel Houser, Chunmian Ge, Jiayi, Zhuo*: “Forced Ranking Systems and Gender Gap in Job Tenure”, Management Science, forthcoming. (LinkedIn Data)
[2] Shuo Yan, Kun Chen*, Shaobo(Kevin) Li, Zhijie Lin: “The Role of Opinion Leaders in Crowd Wisdom: A Perspective from the Two-stage Information Diffusion Model”, Production and Operations Management, forthcoming. (Stock Forums Data)
[3] Feilian Xia, James Thewienssen, Winifred Huang, Shuo Yan*: 'Founder CEO Extraversion and Sustainability Orientation in Initial Coin Offerings', Entrepreneurship Theory and Practice, 2023, 48(4), 941-980. (LinkedIn Data)
Selected Publications on Social Media：
[4] Feilian Xia, James Thewissen, Diego Barrio Herrezuelo, Özgür Arslan-Ayaydin, Shuo Yan*:“Picturing Success : The Power of Visual Cues for Investors in Initial Coin Offerings”, British Accounting Review, 2024, 101503. (Websites Data)
[5] Guo Feng, Jiayi Zhuo, Fangzhuo Hou, Shuo Yan*: 'Judging a book by its cover: Fund investors’ physical attractiveness stereotypes and investor behavior', Journal of Behavioral and Experimental Finance, Volume 42, 2024, 100908. (Stock Forums Data)
[6] Feilian Xia, James Thewissen, Prabal Shrestha, Shuo Yan*: 'The power of a name: Exploring the relationship between ICO name fluency and investor decision making', International Review of Financial Analysis (JCR Q1, ABS3), Volume 93, 2024, 103142. (Websites Data)
[7] Yuting Rong, Shan Liu, Shuo Yan, Wei Wanyne Huang, Yanxia Chen: 'Proposing a new loan recommendation framework for loan allocation strategies in online P2P lending', Industrial Management & Data Systems, 2023, 123(3). (P2P lending APPs Data)
[8] Feng Guo, Jipeng Wen, Bo Tang, Shuo Yan*: 'The effect on stock performance of executives' emotions during IPO roadshows', International Review of Financial Analysis, Volume 81, 2022, 102117. (Websites Video Data)
[9] Chong Chen, Yongsi He, Kai Wang, Shuo Yan*: 'The impact of early-life natural disaster experiences on the corporate innovation by CEOs', Emerging Market Finance and Trade, 2022, 58(14), 3953-3975. (Websites Data)
[10] Guo Feng, Xinjie Hu, Kai Wang, Shuo Yan*: 'Executives' Foreign Work Experience and International Knowledge Spillovers: Evidence from China', Emerging Market Finance and Trade (JCR Q1, ABS2), 2022, 59(3), 754–771. (Apps Data)
Please refer to my curriculum vitae (CV) for a complete list of publications
Competitive Research Grants Received
[1] National Natural Science Foundation of China – Young Scientists Fund Project, Grant No. 71802104: Anti-corruption Policies, the Disruption of Corporate Political Connections, and the Effectiveness of Credit Resource Allocation: A Study Based on the Difference-in-Differences Model.
(国家自然科学基金青年科学基金项目，71802104， 反腐败政策,企业政治关系的割裂与信贷资源配置有效性：基于双重差分模型的研究)
Duration: 2019.01 -2021.12.
Funding: 180,000 RMB.
Status: Completed.
Role: Principal Investigator
The project was rated as Excellent.
[2] Guangdong Provincial Natural Science Foundation – General Project, Grant No. 2018A030310119: Corporate Political Resources, Lending Bank Characteristics, and Credit Discrimination: Microscopic Mechanisms, Empirical Evidence, and Policy Responses.
(广东省自然科学基金博士科研启动项目， 2018A030310119，企业政治资源，放贷银行特征与信贷歧视：微观机理，实证证据与政策应对)
Duration: 2018.05 – 2021.04.
Funding: 50,000 RMB.
Status: Completed.
Role: Principal Investigator
[3] Shenzhen Municipal Stable Support Program for Higher Education Institutions, General Project, Grant No. 20200925160318002: Research on Shenzhen's Science and Technology Innovation Index.
(深圳市高等院校稳定支持计划项目,面上项目，20200925160318002, 深圳科技创新指数研究)
Duration: 2021.06 – 2022.12.
Funding: 500,000 RMB.
Status: Completed.
Role: Principal Investigator
[4] Shenzhen Municipal Soft Science Project, Grant No. RKX20180411143522879: Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area.
(深圳市科创委软科学研究项目，面上项目，RKX20180411143522879，粤港澳大湾区发展规划)
Duration: 2018.09 - 2019.09
Funding: 200,000 RMB.
Status: Completed.
Role: Principal Investigator
[5] Scientific Research Startup Funding of Southern University of Science and Technology.
(南方科技大学科研启动经费，2016-2021)
Duration: 2016.08 – 2021.07.
Funding: 1,000,000 RMB.
Status: Completed.
Role: Principal Investigator
[6] ASEM-DUO Support Funding from the European Union.
(欧盟ASEM-DUO研究支持经费)
Duration: 2023.06 – 2024.06.
Funding: 500,000 RMB.
Role: Principal Investigator
Research Interests:
Social Media and Capital Market
Fintech
Behavior Finance
Teaching Courses:
Introduction to Financial Technology
Financial Markets and Institutions
International Finance
Doctoral Students Supervised:
Feng Guo, Graduation Year: 2023
Position After Graduation: Lecturer, Guangdong University of Finance and Economics
Zhuo Jiayi, Graduation Year: 2024
Position After Graduation: Assistant Professor, Macau University of Science and Technology
Xia Feilian, Graduation Year: 2025
Position After Graduation: Assistant Professor, South China University of Technology
He Yongsi, Graduation Year: 2025
Position After Graduation: Lecturer, Shenzhen Polytechnic University
