+86 (0) 573 8757 2611
jarek.linka@intl.zju.edu.cn
Room 338, ZIBS Building
Dr. Jaroslaw Marek Linka is a Haina Scholar at ZIBS and a specialist in international management and marketing, with over 25 years of professional and academic experience. He holds a Ph.D. in Management and two Master's degrees: one in Management and Marketing, and another in Public Administration (National Development) from Peking University. He also holds a Postgraduate Diploma in International Marketing from Pforzheim University of Applied Sciences in Germany. His academic background further includes a scholarship at the Lee Iacocca Institute at Lehigh University in the United States.
Dr. Linka served as Head of Marketing at a leading Polish cosmetics company, where he managed operations across more than 30 international markets. He has also completed numerous consulting projects throughout Asia. Additionally, his international professional experience includes work with global corporations such as Daimler-Benz AG, Robert Bosch GmbH (Germany), and LKW Walter (Austria).His academic and research interests focus on international marketing strategy, cross-cultural communication, global brand management, and the development of emerging markets.
EDUCATION
07/2023, Master in Public Administration (National Development), Peking University, China
02/2021, Ph.D. in Management and Quality Studies, University of Lodz, Poland
09/1999, Master in Management and Marketing, University of Lodz, Poland
09/1998, Postgraduate Diploma in International Marketing, Pforzheim University of Applied Science, Germany
WORK EXPERIENCE
09/2025 – Present, Zhejiang University
01/2005 – 08/2025, Sole Proprietorship, Owner
08/2013 – 12/2020, Institute of Organization and Management in Industry, Senior specialist in the Research Department
10/2002 – 10/2004, Pollena Ewa S.A., Head of Marketing Department
10/1998 – 02/1999, Daimler Benz AG, Sales Department
PUBLICATIONS
1. Relationship marketing in operation of Polish companies in the Chinese market [in] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Partnership in Marketing, Scientific Papers of the University of Szczecin, No. 558, Economic Problems of Services, No. 41, Szczecin, pp. 54–64. [Originally published in Polish].
2. Relationship marketing in a cross-cultural perspective - observation from the Chinese market [in:] Z. Zieliński (Ed.), Rola informatyki w naukach ekonomicznych i społecznych. Innowacje i implikacje interdyscyplinarne, Wydawnictwo Wyższej Szkoły Handlowej w Kielcach, Pitwin, Kielce, No. 3, pp. 161–170. [Originally published in Polish].
3. The role of face in Chinese relationship marketing -opinions from the Polish mangers working in China [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Buyer Behavior Yesterday, Today, and Tomorrow, Scientific Papers of the University of Szczecin, No. 594, Economic Problems of Services, No. 54, Szczecin, pp. 341–352. [Originally published in Polish].
4. The Chinese culture impact on the creation of marketing relationships [in:] Relational Aspects of Consumer Behavior, Scientific Papers of the University of Szczecin, No. 608, Problems of Management, Finance and Marketing, No. 15, Szczecin, pp. 99–113. [Originally published in Polish].
5. Success Factors of Small and Medium-Sized International Enterprises in the Chinese Market from the Perspective of Polish Direct Investment (Cultural Approach) [in:] Comparative Economic Research. Central and Eastern Europe, University of Łódź Press, Łódź, Vol. 14, No. 3, pp. 19–41. (co-author K. Iwińska-Knop)
6. The special role of interpersonal trust in marketing activities in the Chinese market [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Marketing in the Activities of Market Entities, Scientific Papers of the University of Szczecin, No. 662, Economic Problems of Services, No. 74, Szczecin, pp. 693–709. [Originally published in Polish].
7. Ethical dilemmas related to marketing activities in Chinese business environment [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Competitiveness and Image of Market Entities, Scientific Papers of the University of Szczecin, No. 710, Problems of Management, Finance and Marketing, No. 24, Szczecin, pp. 59–75. [Originally published in Polish].
8. The Cross-culture challenges in marketing relationship creation. Understanding Chinese Guanxi, Renqing, Lian, Mianzi, Xinyong and Xinren from the direct experiences of Polish managers (Beyond Hofstede's approach) [in:] Culture and Education, No. 5(98), 2013, p. 30- 63
9. Managing international brands in the Chinese market environment - translation and cultural aspect [in:] G. Rosa & A. Smalec (Eds.), Marketing of the Future – Trends. Strategies. Instruments. Selected Aspects of Marketing in Trade and Services, Scientific Papers of the University of Szczecin, No. 776, Problems of Management, Finance and Marketing, No. 31, Szczecin, pp. 79–93. [Originally published in Polish].
10. 波兰公司在发展中的中国市场的投资活动 Polish companies’ investment involvement in China’s developing market [in:] Poland–China Business Magazine, No. 1, pp. 10–13. [Originally published in Polish and Chinese].
11. New rural governance – opportunity or restriction on the public participation of rural women [in:] Acta Universitatis Lodziensis. Folia Sociologica, No. 68, pp. 81–91. [Originally published in Polish].
Books Chapters:
1. Relationship marketing - the perspective of two civilizations. On implications of guanxi for polish investors [in:] A. Piotrowska-Piątek (Ed.), Sectoral Marketing in Theory and Practice of Contemporary Organizations, WSEiP Press, Kielce, pp. 63–82. [Originally published in Polish].
2. Relationship management in the Chinese market context in the light of empirical research [in:] G. Rosa & A. Smalec (Eds.), Quo Vadis Marketing? The Consumer in the Light of Modern Communication Solutions, Polish Economic Society, Szczecin Branch, Szczecin, pp. 95–105. [Originally published in Polish].
3. Relationship marketing in a cross-cultural perspective - observation from the Chinese market [in:] Z. Zieliński (Ed.), The Role of IT in Economic and Social Sciences. Innovations and Interdisciplinary Implications, Wydawnictwo Wyższej Szkoły Handlowej w Kielcach, Pitwin, Kielce, No. 1, pp. 177–185. (co-author K. Iwińska-Knop)
Conference Papers and Presentations:
1. The Chinese culture impact on the creation of marketing relationships; Conference: Trends in Changes in Consumer Behavior on the Regional Market. 2010, Szczecin, Poland
2. Old and New Actors of Local Public Management. Examples of Rural Communes in Poland; The XXVII European Society for Rural Sociology Congress - Uneven Processed of Rural Change: on Diversity, Knowledge and Justice; 2017, Cracow, Poland (co-author M. Marks-Krzyszkowska)
3. Energy crisis. Threats and opportunities for Emerging Economies. Case of Poland, The 7th Forum On National Development, 2022, Beijing, China
4. International Brands Management in China: Translational and Cultural Aspects, The 5th International Academic-Research-Practical Conference: Entrepreneurship, Innovation, and Management in the Face of Instability and Global Challenges: Multicultural and Interdisciplinary Aspects. 2024, Lodz, Poland
RESEARCH INTERESTS
Relationship marketing and Guanxi
Cross-culture marketing and management
Chinese business culture and etiquette
Brand management in China
Foreign direct investment in China
TEACHING COURSES
Managing B2B Marketing: An International Market Perspective
Marketing Across Borders: Cultures, Consumers, and Communication
Research Methods
AWARDS & HONORS
First Prize for the Best Thesis in the Field of Polish–Chinese Cooperation, awarded by the Polish–Chinese Business Council
Scholarship Recipient of the German, Austrian, and Chinese Governments, as well as the Lee Iacocca Foundation in the USA
