Jia Jia Lim

Jia Jia Lim

Assistant Professor, GCM Program Director




Dr. Lim is an Assistant Professor of Supply Chain Management at ZIBS. Her research focuses on the interplay between advanced technologies and relational dynamics among firms to promote sustainability by utilizing both qualitative and quantitative methodologies. In the field of supply chain management and sustainability, she has published in journals such as the International Journal of Operations & Production Management and International Journal of Production Economics, among others. She also serves on the editorial review board of the Journal of Supply Chain Management. Dr. Lim’s research currently supported by National Natural Science Foundation of China (NSFC) and warmly welcomes opportunities to connect and collaborate with interested parties.


Education

07/2022, PhD in Strategy, University of Nottingham

11/2015, MSc in Entrepreneurship and Innovation Management, University of Nottingham

07/2012, BSc in Finance, Accounting and Management, University of Nottingham


Work Experience

10/2022– Present, Assistant Professor, International Business School, Zhejiang University


Publications

Journal Articles

1.Bo Huang, Jing Dai and Jia Jia Lim*. Blockchain technology as a driver for sustainability? A study on how blockchain technology enhances consumer purchase intention of sustainable products. International Journal of Operations & Production Management (2024) [ABS-4][ABDC-A] 

2.Jia Jia Lim, Jing Dai, Carman KM Lee, and Hing Kai Chan. 'Is 3D Printing a myth and hype to achieve sustainability? Evidence from Chinese manufacturing firms.' Production Planning & Control (2024): 1-14. [ABS-3][ABDC-A] 

3.Jia Jia Lim, Jing Dai, and Antony Paulraj. 'Collaboration as a structural aspect of proactive social sustainability: the differential moderating role of distributive and procedural justice.' International Journal of Operations & Production Management 42, no. 11 (2022): 1817-1852. [ABS-4][ABDC-A] 

4.Akhtar, Pervaiz, Arsalan Mujahid Ghouri, Aniqa Ashraf, Jia Jia Lim, Naveed R. Khan, and Shuang Ma. 'Smart product platforming powered by AI and Generative AI: Personalization for the circular economy.'International Journal of Production Economics 273 (2024): 109283. [ABS-3][ABDC-A][ZIBS-B]

5.Jing Dai, Dong Xu, Jinan Shao, Jia Jia Lim, and Wuyue Shangguan. 'Enterprise social media and knowledge creation capability: a comparison between pre-and post-COVID-19 pandemic.' Industrial Management & Data Systems 124, no. 4 (2024): 1413-1436. [ABS- 2][ABDC-A] 

6.Jing Dai, Wen Che, Jia Jia Lim, and Yongyi Shou. 'Service innovation of cold chain logistics service providers: A multiple-case study in China.' Industrial Marketing Management 89 (2020): 143-156. [ABS-3][ABDC-A*] 

7.Li Cui, Hing Kai Chan, Yizhuo Zhou, Jing Dai, and Jia Jia Lim. 'Exploring critical factors of green business failure based on Grey-Decision Making Trial and Evaluation Laboratory (DEMATEL).' Journal of Business Research 98 (2019): 450-461. [ABS-3] ABDC-A] 

8.Hing Kai Chan, James Griffin, Jia Jia Lim, Fangli Zeng, and Anthony SF Chiu. 'The impact of 3D Printing Technology on the supply chain: Manufacturing and legal perspectives.' International Journal of Production Economics 205 (2018): 156-162. [ABS-3][ABDC-A][ZIBS-B]


Research Funding

2024 国家自然科学基金 National Natural Science Foundation of China (NSFC): 外国学者研究基金 Research Funding International Scientist RFIS-I

Grant number and Project Title: W2433171, Supply Chain Collaboration in addressing Grand Challenges: Socio-Technical Perspective


Research Interests

Digital Transformation

Collaboration for Sustainability

Organization Justice

Prosocial Organizing


Teaching Courses

Technology, Organization and Society (GCM Year 2)

Corporate Social Responsibility (GCM Year 3)

Business Research Method (GCM Year 4)

Business Ethics and Corporate Social Responsibility (iMBA)