About iMFA
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Program Overview
The international Master in Fine Arts Program (iMFA) (Digital Culture Direction) is a three-year, full-time master's program jointly offered by Zhejiang University College of Media and International Culture (CMIC) and Zhejiang University International Business School (ZIBS). This program is dedicated to nurturing exceptional talents in film and television media with a global perspective and business acumen. Students will acquire interdisciplinary practical skills, international insights, and innovative mindsets. The main courses include but are not limited to film and television production, screenplay writing, social media marketing, and principles of management. The program aims to develop students' intercultural communication competence, foster innovative thinking, cultivate digital media skills, and provide practical business and management experience. Overall, our objective is to empower students to actively engage in discussions on digital culture, conduct innovative research projects, and participate in media and business practices both locally and globally.
Program Highlights
Interdisciplinary pedagogy
iMFA program introduces you to innovative digital technologies and practices from an interdisciplinary perspective, providing engaging insights into media and its changing dynamics. Our goal is to distinguish and foster connections among approaches within Media Studies, Sociology, Multicultural Communication, Business, Management, and Marketing, along with other pertinent fields.
Co-founded by CMIC
Our students will take academic and practice-based courses facilitated by faculty members from both ZIBS and CMIC (Zhejiang University College of Media and International Culture). Mentors in this program have graduated from world-class universities. Established practitioners are appointed as visiting scholars and will provide career guidance for our students.
China experience
The program is committed to providing students with a variety of student activities and services, encouraging them to explore their interests. iMFA aims to strengthen cross-cultural understanding and cultural exploration. The activities include, but are not limited to, cultural experiences, field trips, company visits, compulsory internships, and interactions with founders and CEOs from the ZIBS ecosystem.
Course Schedule
Core Courses
Elective Courses
Cross-cultural Communication
Fundamentals of Management
Film and Television Directing Theory and Practice
Audiovisual Media Management
Analysis of Classic Works
Social Media Marketing
Media Cutting-edge Research
Photographic Thinking and Creation
Screenplay Making
...
Women Media and Chinese Society
Media China: New Media and Society
Research Methodology
Global Communication
Corporate Social Responsibility &Ethics
Python Programming
Marketing Fundamentals
The Current Trends of Cultural Studies
Macroeconomics
...
Study Abroad Opportunities
iMFA students are offered various study abroad opportunities during their graduate studies through ZIBS's global network.
Life at ZIBS
Historic & Aesthetic
The harmonious environment of the ZJU International Campus, with its blend of intellectual curiosity, social hubs, and a mix of independent and collaborative spaces, provides our students with a vibrant and conducive atmosphere for learning. Explore the campus and life at ZIBS here.
Top Notch Dining
The dining experience is diverse with multiple offerings. Two cafeterias offer a variety of meals ranging from local favourites to international cuisines to cater different tastes and preferences. Meanwhile, located at ZIBS building, our ZIBS students can grab a quick bite between classes or enjoying leisurely meal at Welounge – a stop for freshly brewed coffee mingles with subtle notes of bakery or diverse tapestry flavours of meals.
Involved Faculty
Our faculty are highly recognized in their respective field. Our faculty inspire student goes beyond traditional lectures by incorporating heat debates or moot court to solve complex societal dilemma, mentorships, internships and field visits. Overall, our curriculum creates a stimulating environment for student’s intellectual curiosity. Check the full list of faculty and scholars here.
Caring Community
At ZIBS, we demonstrate care for our students in various aspects of life through support services.
(1)Counselling Center: Mental health education are regularly organized, click here for more information. Students can make appointment for psychological counselling at student platform-myZJU.
(2)Health and Welllness Program: We promote healthy living through fitness facilities and wellness programs. The iZJU campus is well equipped with sports facilities including basketball courts, football fields, tracks, volleyball courts, dancing rooms, gymnasiums, squash halls, tennis halls, badminton halls, indoor swimming pool. For information, check here.
(3)Career Services: We assist our students with career planning, internships and job placement to enhance your post graduation prospects. Despite the conventional climbing the corporate ladder, ZIBS uniquely serve our students with ZIBS Innovation Center that boost start-up dream. On top of that, we have ZIBS Asia Pacific Center, ZIBS Latin America Center, ZIBS Africa Centre.
Unique Tradition
Zhejiang University International Campus tree planting activity at Arbor Day to address climate change, community, and biodiversity issues and much more on campus.
Your Home Abroad
iZJU adopts collegiate systems with the aim to provide students with homey residential for our students. Spacious, well-furnished with sufficient facilities such as multifunctional learning rooms, discussion rooms, gymnasiums, band rooms and recreation area for students after academic endeavors. Residentials advisors and staff members further add personal touch with students by organizing social events that make students feel like a home. For more information, click this link.
Student Activities
The vibrant campus life offers students diverse perspectives, cultural exposure, and the chance to develop social skills. It serves as a catalyst for personal growth, creativity, and innovation, providing valuable networking opportunities.
Film Course
Orientation Activity
Multicultural Event
Film Course
Practical Course
Student Cultural Festival
Global Culture Market
Me&China Haining City Exploration
Student Cultural Festival
Cultural Creativity in Metaverse Industry Research Center
Innovation Incubation Project
International Campus Athletic Games
Lecture Series for iMFA
Organized by CCMI
CCMI: Cutural Creatvityin Metaverse Industry Research Center, established by CMIC and ZIBS, focusing on Metaverse industry, global communicaton, media power, and digital media.
Our Team
Dr. Lingli LUO
iMFA Program Director
lingliluo@intl.zju.edu.cn
The international Master of Fine Arts (iMFA) at Zhejiang University International Business School (ZIBS) is an interdisciplinary program for a master’s degree. In this program, you will not only have the opportunity to receive professional training in fine arts but also acquire business knowledge and engage in practical business experiences. The ZIBS ecosystem provides an international platform and local experience. Within this ecosystem, you will not only connect with international academic frontiers and participate in overseas cooperation and exchanges but also delve into Chinese local culture, making your study and life at ZIBS both fruitful and exciting!
Yinzhi YANG (Olivia)
ZIBS Career Development Centre
yinzhiyang@intl.zju.edu.cn
Centered around students' growth, we implement a variety of measures, including career planning guidance, the cultivation of professional qualities and abilities, internship experiences, and employment services. We offer activities such as alumni/industry mentor discussions, corporate visits, corperate session, one-on-one mentorship for career guidance, mock interviews, and innovation & entrepreneurship initiatives. Our goal is to provide students with specialized, personalized, and systematic training in career skills and guidance for innovation and entrepreneurship.
Gilles Cedric MEIRA
Transcultural Development Unit Director
gillesmeira@intl.zju.edu.cn
Transcultural Development Unit Dir.And Lecturer on trade and cross-culture.
“Working or Learning in a dynamic multi-cultural environment requires a strong commitment and a well-balanced life to remain active and healthy and integrate positively.”
Gilles is responsible for fostering cross-cultural understanding, integration, and communication among students on campus, in addition to promoting wellbeing management. He also oversees a number of workshop series that provide extracurricular support and enrich the lives of students, among others; these include workshops on culture development, public speaking, and career development. Additionally, he is co-organizing the Me&China Series and the Business Practice Series at this time. Furthermore, he offers assistance to students across the campus in the development of community outreach programs and student managed activities.
Yiren ZHAO (Jill)
iMFA Program Manager
yirenzhao@intl.zju.edu.cn
The iMFA program guides its graduates into varied and innovative positions across various industries by blending cultural and communication studies with management. Students will gain expertise in employing new artistic and technical methods and technologies, coupled with cutting-edge research. Additionally, they'll experience life and learning in an authentically multilingual and multicultural setting.
Zhenzhen HONG
Student Affair Director
zhenzhenhong@intl.zju.edu.cn
Welcome from ZIBS Student Affairs team! Lots of exciting moments are waiting for you, culture sharing, business practice, career development and so on. It will be a perfect opportunity to mingle into local community and study with your classmates from over 60 countries! We're here to make sure that you could have good living and learning experience at ZIBS. Please feel free to drop by if you are in need of help for just want someone to talk to.
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