Wenting Zhang and Cheng Wang (2020), “Customer Forgiveness Following Service Failure and Recovery”, the 49th European Marketing Academy Conference, Budapest, Hungary.
Bojing Cao and Cheng Wang (2018), “The Elderly’s Acceptance of Healthcare Self-Service Technologies”, the 2018 ANZMAC Conference, Adelaide, Australia.
Qingwei Du and Cheng Wang (2017), “Impact of Content Features on Social Media Engagement”, the 2017 ANZMAC Conference, Melbourne, Australia.
Cheng Wang (2016), “Consumer Acceptance of Self-Service Technologies: An Ability-Willingness Model”, the 2016 ANZMAC Conference, Christchurch, New Zealand.
Qunchao Li and Cheng Wang (2015), “Product Placement Efficacy in Television Drama: The Roles of Presentation Modes and Brand Familiarity”, the 2015 ANZMAC Conference, Sydney, Australia.
Youyou Jing and Cheng Wang (2015), “The Effectiveness of Different Types of Spokesperson in Hedonic vs. Utilitarian Service Advertising”, the 14th International Research Symposium on Service Excellence in Management, Shanghai, China.
Cheng Wang (2014), “Customer Recovery from Self-Service Failure: An Attribution-Emotion Model”, the 23rd Frontiers in Service Conference, Miami, USA.
Cheng Wang and Qin Zhang (2014), “Controllable Antecedents to Boosting Word-of-Mouth on Social Media: Empirical Evidence from Twitter”, the 43rd European Marketing Academy Conference, Valencia, Spain.
Cheng Wang, Jennifer Harris, and Paul Patterson (2013), “Modeling Habit Formation in a Self-Service Technology (SST) Usage Context”, the 22nd Frontiers in Service Conference, Taipei, Taiwan.
Cheng Wang, Jennifer Harris, and Paul Patterson (2009), “Situational Influences in the Choice of Self-Service in a Multi-Channel Retail Context”, the 2009 ANZMAC Conference, Melbourne, Australia.
Cheng Wang, Jennifer Harris, and Paul Patterson (2007), “An Integrated Model of Intentions to Adopt Self-Service Technologies (SSTs): The Moderating Effects of Personality Traits”, the 2007 ANZMAC Conference, Dunedin, New Zealand.
Jennifer Harris and Cheng Wang (2006), “A Contingency Model of the Satisfaction Formation Process: Empirical Evidence from China’s Mobile Phone Services”, the 2006 ANZMAC Conference, Brisbane, Australia.
0573-87572691
chengwang@intl.zju.edu.cn
商学院349
Office Hours: 每周一13:00-16:00
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