Your Academic Director

学术主任寄语

黄广生
浙江大学百人计划(文科)研究员、博士生导师

全球化时代亟需懂传播、擅商务的专才。“全球传播与商务”留学生硕士项目应时而创,由ZIBS和浙江大学传媒与国际文化学院联合打造。我们的教授团队立足中西交汇之处,以中国脉络为经、以全球视野为纬,探索跨文化商务管理、沟通之道。我们的学生来自世界各地,具国际视野、创业精神和跨文化沟通能力,活跃在长三角区域创新经济的前沿。欢迎加入求是、创新的大家庭,在这里读懂中国、共创未来。

Jia Jia Lim
ZIBS助理教授

欢迎来到全球传播与商务硕士项目!选择在信息丰富、传播密集的中国攻读传播学硕士学位将是一个明智的决定。相信通过本项目传播和管理类课程的学习以及企业实习参访活动,您可以将传播学的理论与策略和管理技能相结合以解决实际的商业问题。此外,我们的学生来自世界各地并拥有不同的专业背景。相信在这样多元化的学习环境中,学生可以更好地锻炼理解与沟通能力并在未来的工作中脱颖而出。相信您的参与和贡献将为全球传播与商务硕士项目带来不一样的色彩!

Curriculum

课程设置

  • 汉语

  • 中国概况

  • 传播学理论

  • 定量研究方法

  • 中国传媒

  • 跨文化能力专题

  • 质化研究方法

 

 

*课程以实际开课情况为准

  • 女性、传媒和中国社会

  • 中国企业社会责任

  • 中国学学术写作

  • 中国国际经贸专题

  • 中国营销专题

  • 中国商务文化专题

  • 中国外交政策专题

  • 中国宏观经济与社会发展专题

 

*课程以实际开课情况为准

Testimonials

学生感言

Khoudiri Maroua

阿尔及利亚

The MCM program has been an amazing opportunity to expand my knowledge, network and perception. I’ve had the chance to learn from wonderful Professors and collaborate with diverse classmates to work on different projects that helped shed light on important topics in today’s day and age. Although, we’ve been preforming our degree online, the academic staff has always tried to engage us in activities happening on campus as well as being of immense help at anytime. I am truly grateful to be a part of ZJU and excited for what’s coming in the future.

Bui Phuong Linh

越南

Being a part of MCM is one of my precious experiences in my life. I have gone through my first year at ZIBS via online studying due to the effect of the pandemic. Even though we were separated by a computer screen and lived in different time zones, it did not make the classes seem distant and unfamiliar. On the contrary, the courses are very interesting for international students like me. Our MCM program is well designed. It not only gives us comprehensive knowledge about communication-related theories but also provides in-depth insights into Chinese people, culture, as well as market through diverse optional courses which I think is very helpful for students who want to study and work in China. In addition, all lecturers, professors, and staff at ZIBS let us feel a warm welcome and support. They are really like friends, who accompany me closely throughout my journey of conquering knowledge. I hope that in the near future, very soon, all international students will be able to meet each in China and weave together the best dreams and memories at ZIBS and MCM.

MCM